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Grape Capital Group

Grape Capital Group (GCG) is a private lender that specializes in second mortgages. Based in downtown Toronto, the company works with independent mortgage brokers to help homeowners unlock the equity in their home.

Throughout the logo ideation process, countless logos were created. Some were inspired by family history or finance; some by the emotions we aimed to evoke. The clear choice was a logo that featured three castles built within the brand’s acronym (GCG). The castles symbolize security and trust. The open door implies kindness and transparency.

   

See the live site here. More photos to be added soon.

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To learn more about this project, contact me.