Digital Main Street began as a local program initiated by the City of Toronto. Its aim is, to provide local businesses with the tools they need to succeed in the ever-growing digital landscape. They host a myriad of workshops and have digital squad members that can help with things like starting a Facebook page, or setting up a google my business account.

 

The goal for this project was to create something that pays homage to the past while referencing the digitalization of today. I chose a simple representation of the idea of main street businesses by using something that’s iconic, consistent and instantly recognizable in any Canadian city—the street name sign. I chose to leave the left side of the sign open to allow the left edge of the “m” complete the line and create visual interest.

 

Since its inception in 2015, the DMS program has continued to grow. Recently, the project was adopted by the Ontario Business Improvement Area Association, in partnership with the City of Toronto and the Government of Ontario.